ING Direct host retiree-themed party to highlight importance of superannuation

ING Direct hosted a party featuring 59-year old DJ Der Guten Laune (DJ of the Good Mood) in Sydney in an effort to show that retirement can be enjoyable as long as people take better care of their super.

The DJ was joined by some flash mob dancers who aimed to highlight that retirement can be good if superannuation is taken care of during the working years.

ING Direct executive director of customer John Arnott said: “Whilst today was all about fun, retirement and superannuation is something we should all take seriously, especially in the case of younger Australians. It may seem unimportant right now, but on conservative assumptions, a 30-year old could lose more than $250,000 in fees at retirement – about a quarter of their total balance according to the Grattan Institutes report on super fees. Today’s event aims to get people thinking about their super now and understanding that low fee alternatives are available.

“ING Direct Living Super has no fee and low fee options, ensuring more of your money goes towards retirement rather than towards paying unnecessary fees.”

Haystac and Apollonation worked on the activation with ING Direct.


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