Inherited Cancers Australia rebrands via Cocogun

Inherited Cancers Australia, formerly Pink Hope, has launched a rebrand and out-of-home campaign via Cocogun.

The organisation is committed to helping Australians understand and reduce their risk of hereditary cancer. The name change aims to drive clarity and purpose around its mission.

Inherited Cancers Australia provides scientific, evidence-based resources and connects people to a nurturing community. This has come to life in the new branding, website and nationwide out-of-home campaign featuring powerful photography by portrait photographer Nic Walker.