Initiative adds Jason Maggs to senior strategy and corporate responsibility role
Initiative Australia has named international strategist and former Cannes Young Lions winner Jason Maggs as senior director of strategy.
Maggs joins from Initiative New York, where he was vice president and director of strategy and social good. He’ll carry lessons from that role across the Pacific, charged with furthering the Sydney team’s work in the corporate social responsibility space.
Chief strategy officer Sam Geer (left) with senior director of strategy Jason Maggs (right)
Initiative’s local chief strategy officer, Sam Geer, said clients want to do more work in this space.
“Many clients are wanting to elevate their CSR [corporate social responsibility] programs to be more effective, however they struggle with successfully implementing the changes,” he said.
“Jason is world class in this area and a brilliantly talented strategic mind. His work at Initiative will extend beyond creating industry-leading CSR programs for clients, to inspiring them to drive more cultural and socially-conscious communications through their everyday work and campaign development.”
Maggs recently helped secure a passenger jet from Virgin Australia to bring 240 young people to Sydney from the USA for a week of mentoring as part of the AIME program.
He said there aren’t many industries which can change the world in the way adland and media can.
“There aren’t many industries in the world that have the skills, resources and influence to create solutions to real world problems quite like we do,” Maggs said.
“We have a responsibility to our clients and our community to create change needed in the world, we just have to commit. I look forward to working with our clients and non-profits to help create a fairer world.”
In the past week, Initiative has added Tourism Vancouver and the $30 million Carnival Australia account to its roster.
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Congrats Initiative and Jason. Looking forward to what comes out of this awesome partnership.
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This is the first I’ve heard of a “brilliantly talented strategic mind” tramping the muddy field of corporate whitewashing.
Kudos for shunning the high road taken by the likes of Gary Kasparov, and focusing instead on “creating solutions to real world problems” experienced by long-suffering corporations like Shell, BP and Goldman Sachs.
The world is a better place now you’ve chosen to use Adland’s unrivalled “skills, resources and influence” for PR purposes.
The alleviation of global poverty and quest to cure cancer will just have to make do with lesser talents in the fields of medicine, science, physics and mathematics.
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@Bob wow, you’re a bitter piece of work aren’t you. Perhaps you could make the world a better place by choosing not to contribute your bile to comment threads across the world. Have a think about it. We’d love to see you do your part.
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@Bob you sad, sad person.
I’ll let the kids at AIME know that some anonymous keyboard warrior in the comment stream of Mumbrella doesn’t think Jase’s work with them is worth the effort.
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