Initiative makes 2 seniors hires, with more in the pipeline

Initiative has made two senior hires, and is set to continue its hiring spree, while unashamedly “building the media industry version of The Avengers,” according to chief strategy officer, Chris Colter.

Rebecca Drummond joins as Initiative Sydney’s first group strategy director, while Toby Maclachlan joins as strategy director at Initiative Melbourne, replacing Mark Jones who is moving back to the UK, while staying with the agency.

The appointments of the two senior executives continue to bolster the agency’s national media strategy team, which is built on the premise of finding the best talent in the market, according to Colter.

Maclachlan