Initiative names new chief people officer ‘to retain best talent in the company’

Former Omnicom Media Group executive Erin Jakubans has been named chief people officer at IPG’s Initiative, replacing Scott Laird who has joined WPP’s GroupM.

Jakubans has a “clear objective to engage, grow and retain the best talent across the company,” Initiative said.

She joins from law firm Baker McKenzie where she was head of HR, UAE, based in Dubai.

Jakubans also had spells at GroupM in Dubai where she was group head of people and talent, and spent more than four years at Omnicom in Sydney and Auckland.

Initiative chief executive Melissa Fein said: “Initiative is a business based on people and strong talent. I am confident we have found a fantastic leader in Erin, capable of strengthening our impressive talent base, whilst being a fierce champion of diversity, culture and nurturing our high-performance culture.”

Jakubans, who will take up the role on 1 February, said: “It is people that create an extraordinary culture and results for our clients. I am looking forward to building an employee experience that attracts and retains world class talent through balancing people initiatives that engage “hearts” and “minds”.

Laird spent more than four years at Initiative.

Clemenger also named a new chief people officer this week.


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