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Initiative names Nick Durrant as national chief partnerships and investment officer

Former News Corp general manager Nick Durrant has been appointed as Initiative’s national chief partnerships and investment officer, the company has announced.

The role – a new position at the IPG Mediabrands owned agency as part of its ‘cultural branding positioning’ – is the latest in a series of senior appointments this year.

IPG Mediabrands Initiative CEO Melissa Fein with chief investment officer Nick Durrant

Durrant has been at News Corp for the past two and a half years, most recently as the national general manager of trading.

“Nick will be a valuable leader for our agency teams and clients because of his top class experience in data-based strategy development, negotiation, business partnerships and implementation,” said Initiative Australia CEO Melissa Fein.

“We see his role as crucial as we focus on fusing data and analysis tools with our trading offering to deliver strong business outcomes for clients,” Fein continued.

Prior to joining News Corp, Durrant was national head of data and knowledge at Mindshare for five years and previously head of trading for Mindshare Sydney for two years. His new role at Initiative is a return to the Mediabrands group, as he worked at UM for six years leading the Johnson & Johnson and Coca-Cola accounts, as well as a media strategist on Unilever.

“Initiative’s positioning as the cultural branding agency is an opportunity for a fusion of media skills to drive connectedness between people and brands,” said Durrant. “There’s a highly talented team at the agency and I am looking forward to contributing.”

Durrant joins Initiative immediately and will be a member of the agency’s national leadership group.

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