F.Y.I.

Initiative wins Sharp

Media agency Initiative has won TV manufacturer Sharp.  

The announcement:

November 1, 2010: Sharp Corporation has appointed Initiative Sydney for a national TV campaign to highlight Sharp’s new range of televisions.

Sharp’s new range of Aquos LCD TVs, featuring Quattron 4-pixel technology, dramatically improves colour expressiveness and picture quality.

The new TV campaign runs to the end of November using international creative work developed in the USA. Initiative Sydney commercial director Dan Tighe said the agency was chosen for the assignment for a short-list of four unnamed agencies.

“The Quattron range of TVs brings new technology to Australia and our campaign will seek maximum exposure in the run into the peak Christmas buying period,” said Tighe.

Source: Initiative press release

Sharp Appoints Initiative for National TV Campaign

November 1, 2010: Sharp Corporation has appointed Initiative Sydney for a national TV campaign to highlight Sharp’s new range of televisions.

Sharp’s new range of Aquos LCD TVs, featuring Quattron 4-pixel technology, dramatically improves colour expressiveness and picture quality.

The new TV campaign runs to the end of November using international creative work developed in the USA. Initiative Sydney commercial director Dan Tighe said the agency was chosen for the assignment for a short-list of four unnamed agencies.

“The Quattron range of TVs brings new technology to Australia and our campaign will seek maximum exposure in the run into the peak Christmas buying period,” said Tighe.

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