Initiative’s John Dawson relocates to Copenhagen

Initiative Sydney’s John Dawson has relocated to Copenhagen to complete his MBA.

Dawson, who was most recently the communications design director at Initiative Sydney, will continue his work with Initiative while completing his studies at the Copenhagen Business School.

Dawson has relocated to Denmark to complete his MBA studies

During his time in Denmark Dawson will continue to work on global Initiative clients including LEGO and Carlsberg.

Sam Geer, chief strategy officer at Initiative Australia, said in a statement to Mumbrella: “We can all be really proud of JD in taking this opportunity to complete his studies and expand his already impressive education. He’s been a driving force behind our transition to a culture-based agency and we are delighted to offer him this special arrangement.

“We’re in close touch and looking forward to welcoming him home when he’s completed his MBA mission.”

Prior to joining Initiative Dawson was a strategist at Mindshare. He also worked at WPP’s media arm, Group M.


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