Serena Williams’ progression to quarter final averages 842,000

Nine’s tennis match between Serena Williams and Simona Halep, which saw Williams progress to the quarter-finals, averaged 842,000 metro viewers last night.

According to OzTAM’s overnight preliminary ratings, the match, which finished in three sets, was the most watched show in its time slot, beating Ten’s I’m A Celebrity Get Me Out of Here, and Seven’s Big Bash match between Adelaide and Hobart.

Later in the evening, Novak Djokovic and Daniil Medvedev managed a metro audience of 546,000, which left the average audience for Nine at 794,000 metro viewers for the whole night of tennis.

Nationally, Williams’ match averaged 1.144m, while Djokovic captured 709,000.

Ten’s I’m A Celebrity Get Me Out of Here, which ran from 7:30pm, averaged 743,000 metro viewers, slightly up on Sunday night’s 710,000. I’m A Celebrity was more popular in the 18-49 and 25-54 advertising demographics, while the tennis was most popular among the 16-39s. Nationally, its audience was 1.052m.

Meanwhile, The Big Bash match between the Adelaide Strikers and the Hobart Hurricanes pulled its biggest metro audience in the later part of the match- 418,000. Seven’s Big Bash League session one averaged just 398,000 and the innings break captured an audience of 395,000. Nationally, more viewers watched session one – 623,000 – compared to session two, which had a national audience of 609,000.

Fox Cricket’s audience was 184,000 and 177,000 for the two sessions.

However the most watched program of the night was Seven News’ 6pm bulletin, averaging 931,000 metro viewers. Nine News’ bulletin, which ran at the same time, captured 842,000 metro viewers.

Nine’s tennis coverage helped the channel to a Monday night win, with a share of 26.6%. Seven’s share was 15.1% and Ten’s share was 14.4%. ABC and SBS both reported shares below 10% – at 9.9% and 3.7% respectively.

Total network share for Nine was 35.5%, while Seven’s was more than ten percentage points below, on 24.2%. Network Ten finished on a 20.5% share, while ABC and SBS Network had shares of 14% and 5.8%.


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