InMobi launches in-game advertising
InMobi has announced the launch of in-game advertising for global brands and agencies on InMobi Exchange.
The launch of its in-game inventory on InMobi Exchange enables brands to reach mobile users with ads that blend into the in-game environment, such as native advertising boards in an in-game sports or esports arena, or in the popular casual and hyper casual gaming space.
“According to Nielsen, gaming was the number one digital entertainment activity in terms of the time spent across all Australians with over 1.8 billion hours in 2020. In fact, 79% of all Australians aged 16-64 game on a regular basis . Gaming offers brands an immersive, brand safe environment where potential customers/ players will have their attention focused fully on the screen,” VP and general manager for InMobi ANZ, Richard O’Sullivan said.
