Innocean Australia restructures resulting in ECD Steve Jackson’s departure

Innocean Australia has restructured the agency under the leadership of new CEO Jasmine Bedir.

As part of the restructure, executive creative director Steve Jackson will depart the agency.

The news comes a month after Bedir was appointed CEO. At the time she said there was an opportunity to transform the agency’s model.

Bedir has restructured the agency to invest in digital and social capabilities

“I am at heart an entrepreneur and very passionate about brand building and there is a great opportunity now to transform Innocean into a progressive 21st-century agency model,” Bedir said in June.

“I’m a big fan of the whole customer journey for clients as well as social and digital strategy opportunities.”

The restructure will enable the agency to invest social and digital capabilities, a statement said.

Bedir noted that the decision was difficult, but part of the mandate that was set for her.

“These decisions are difficult at the best of times and even more so in the current rapidly evolving consumer and business environment.

“I’ve been appointed with a mandate for change to transform Innocean to be both future fit and client led. We will be further restructuring Innocean and details of what the agency will look like will be announced in coming weeks. It’s part of our plan to take Innocean from good to great,” she said.

Bedir concluded by thanking Jackson, who has been at Innocean for three and a half years, for his commitment to the agency.

Jackson joined from DDB in 2017

“I speak on behalf of the entire agency when I say we would like to sincerely thank Steve for his commitment, passion and great work during his time at Innocean. We wish Steve nothing but the very best for his future endeavours,” she said.

Jackson was a creative director at Saatchi & Saatchi, Droga5 and DDB, before joining Innocean in 2017.

Former Innocean Australia CEO, Peter Fitzhardinge, departed the agency in March, stating he had fulfilled his two objectives at the agency, to “attract some great people and do good work”. He was CEO for five years.

Innocean’s client list includes Supercars, Hyundai, Kia and Open Shop. It also acquired creative production outfit Wellcom last year.

Jackson has been contacted for comment.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.