Innocean makes 10 new hires as part of continued transformation

Innocean Australia has announced ten new hires, as part of the agencies new “multi-channel, CX and integrated approach for clients”.

This continues what has been a transformative year for Innocean, following the appointment of Jasmin Bedir as CEO, replacing the outgoing Peter Fitzhardinge, as well as hiring Wesley Hawes as executive creative director, formerly at CHE Proximity in the same role.

All ten of Innocean’s new hires

Included in the new hires is Charlotte Berry, who was most recently a senior strategist at UM and copywriter at CHEP. Berry joins as senior communications strategist.

Carly Pelham joins as a senior account director from CX agency Apparent. Abigail Sands joins as a CX account director, Joel Kroon as a CX strategist, Fiona Wang as a CX project manager and Emma Culbert as a senior account manager.

Innocean Australia CEO, Jasmin Bedir, said: “The calibre and experience of this team demonstrates what Innocean is bringing to the table for clients. We are well and truly delivering on our promise to transform the agency into a multi-channel, integrated offering with a strong focus on CX and with amazing creative credentials under the leadership of executive creative director, Wez Hawes.”

Wesley Hawes and Jasmin Bedir

Hawes also announced a series of new hires in November, including Romy Briers in the newly created role of CX director, among another senior positions.

At the time of her appointment, Bedir said the restructuring was an opportunity to transform the agency’s model.

“I am at heart an entrepreneur and very passionate about brand building and there is a great opportunity now to transform Innocean into a progressive 21st-century agency model,” Bedir said in June.”

Innocean’s current client list includes Kia, Hyundai, Supercars and Open Shop.


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