Wes Hawes joins transforming Innocean under Jasmin Bedir’s leadership

In light of its recent restructure, Innocean has hired CHE Proximity alum Wesley Hawes as executive creative director.

Hawes left CHE Proximity last month after less than two years with the agency, and was replaced by Cam Hoelter, returning from New York. Hawes joins Innocean as it transforms into a “creatively-led, integrated communications offering grounded in data and insights”.

The transformation of the agency has been overseen by Innocean’s recently-appointed CEO, Jasmin Bedir. Bedir joined the agency in June, taking over from Peter Fitzhardinge who stepped down from the chief executive role three months earlier.

Innocean’s restructure was revealed in July, making its former executive creative director, Steve Jackson, redundant.

Wesley Hawes is joining Innocean

At the time Bedir said: “I am at heart an entrepreneur and very passionate about brand building and there is a great opportunity now to transform Innocean into a progressive 21st-century agency model.”

Hawes has previously worked at Marcel Sydney and TBWA Sydney. He has been hired for his track record in nurturing talent, including the creative department of CHE Proximity.

“Wez has an incredible pedigree as a creative director in some of the world’s top agencies and creating work for some of the world’s best known brands. We are so thrilled to have him join our team at Innocean where he can nurture creativity that’s grounded in a multichannel and integrated approach,” Bedir said.

“We are undergoing a transformation at Innocean to create a progressive, creatively powerful agency with world class digital experience. Wez’s leadership skills, creative excellence and cross channel expertise will be integral to our success. Now we have Wez on board, we are open for business and already have new client conversations underway. Plus, we will also be announcing several new senior appointments in the coming weeks.”

Innocean’s client list includes Supercars, Hyundai, Kia and Open Shop. It also acquired creative production outfit Wellcom last year.

Hawes said: “The chance to join Innocean at this point in its trajectory really appealed to me. With the team Jasmin is assembling, the agency has the potential to make a big impact in Australia. I truly believe we have the resources to become a creative powerhouse.”

Hawes’ appointment is effective November 2.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.