Interactive fortune teller leads the way for Meat & Livestock Australia

August 8, 2016 12:13

Meat and Livestock Australia has acquired the services of a pessimistic fortune teller to star in a series of digital outdoor ads that offer passers-by free palm readings.

MLA has partnered with Ooh Media to run the shopping centre campaign which was created by BMF.

The campaign is the latest take on MLA’s “You’re Better on Beef” work promoting the nutrionary benefits of having beef in a diet.

It is also a homage to the fortune telling machines that could be found in amusement arcades years ago.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Sweeney 10 Aug 16

what a load of rubbish and waste of producer money. I think this one is the worst idea they have ever had.

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Interactive fortune teller leads the way for Meat & Livestock Australia

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