Interbrand Sydney triumphs at global awards show for New Theatre work

Interbrand Sydney has walked away with top honours at a global awards show in the US for its work for New Theatre.

The Omnicom brand agency won best of show at the Brand New Awards for its brand revamp of the Sydney alternative theatre company, which launched in February.

Interbrand was also recognised in the Comprehensive Identity Program category for its work for Alzheimer’s Australia.

Interbrand Sydney MD Richard Curtis said: “I’m absolutely thrilled that our work for New Theatre and Alzheimer’s Australia have been recognised at this year’s Brand New awards. And to have won co-Best Of Show for New Theatre is an even bigger achievement, especially on the global stage offered by Brand New.”



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