Intermedia Group acquires major stake in Esprit Magazine
Intermedia Group has bought a majority stake in trade retail beauty business, Esprit Magazine, and will create new publishing division, Percolate.
The deal will add to Intermedia Group’s offering for the beauty trade industry, which currently includes Spa+Clinic and Professional Beauty.
The three owners, Simon Grover, Andrea Ferrari and Nicci Herrera
Under the new deal, Grover, owners Andrea Ferrari and Nicci Herrera, will all run the title, and Percolate Media will operate from Intermedia’s building as a separate division.
Esprit Magazine was first published in 2004, and currently operates as a quarterly title with revenue from both advertising and subscriptions.
“Tapping in to Esprit serves our pharmacy, department store, specialty retailer and brand readership with news and comment from industry peers in a language that’s accessible and when appropriate, fun and social,” Ferrari said.
“With Simon Grover’s Intermedia team expertise Nicci and I are leaping into a pool of talent that will enable us to leverage our collective strengths. As the dominant force in retail beauty industry publishing, esprit (Percolate Media) is the one and only HUB for everyone working in the retail beauty business.”
The immediate focus for Percolate Media will be to expand Esprit Magazine’s digital offering, and go into event opportunities. In time, the directors may look to acquire further titles.
Esprit Magazine’s newest edition for January to March 2019 will be published on January 10. The team will look to build a website and digital platform in the first quarter of 2019.
