INVNT appoints Adam Harriden as executive creative director
Experiential agency INVNT has appointed Adam Harriden as executive creative director.
Harriden is the latest addition to INVNT’s local team since the US-based agency launched its Australian office in April last year.
Harriden: “I am a big believer that it we’re not doing work that’s good, it’s not worth doing.”
Having previously worked with Havas and Clemenger BBDO, Harriden spent the last 17 months a freelance consultant and also founded the not-for-profit organisation, GoodSurfWax Australia.
In his new role, Harriden will report to INVNT’s chief creative Officer, Paul Blurton, and be responsible for leading the creative output of campaigns for the agency’s APAC clients, as well as collaborating with INVNT’s global creative department for local markets.
Blurton said of Harriden’s appointment: “There wasn’t an agency in the region that wasn’t chasing Adam; and yet we met, and just instantly hit it off.
“I introduced him to the other creative directors at INVNT, and it was like an instant chemical fire. We saw eye-to-eye! INVNT’s creative offering is our core differentiator.
“We’re a cohesive and yet fiercely independent crew of agitators and provocateurs, from wildly diverse backgrounds, and Adam’s challenger mentality, matched with his passions outside of work – from lecturing to creating eco-friendly surf wax – make him an ideal addition to our global creative network, and the perfect expression of INVNT’s creative edge in the APAC region.”
Harriden added: “I take an honest approach when it comes to my client relationships, and encourage them to re-think the way they do things, so INVNT’s ‘challenge everything’ mantra really resonated with me.
“I am a big believer that it we’re not doing work that’s good, it’s not worth doing. I am passionate about collaborating with brands that are doing good, whether it’s educating and inspiring their customers and communities, partnering with not-for- profit organisations or taking a pro-active stance on sustainability. I look forward to developing campaigns for our clients that break through traditional barriers and in doing so, help them meet their objectives.”
Congrats Adam, hope it all goes swimmingly!
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