IPMG bolsters management line-up
IPMG has strengthened its management line-up with the appointment of Benoit Droulez as digital chief strategy officer and Mei Koon as senior marketing executive.
The announcement:
Sydney, 30 June 2011 – IPMG – Australia’s largest privately owned marketing communications group has today announced appointments into two newly created roles designed to promote the Group’s expanded capabilities in the cross-media space.
Benoit Droulez has been appointed to the role of Digital Chief Strategy Officer to drive the growth of IPMG’s digital capabilities and Mei Koon to the role of Senior Marketing Executive to drive the group’s brand and marketing communications strategy. The appointments reflect IPMG’s increasing breadth of capabilities across a wide range of marketing communications solutions.
Droulez has been with IPMG for more than four years in the role of CEO of Sagemetrics, an IPMG Digital business based in Paris. Having relocated to Sydney, Droulez will play a leadership role in the expansion of digital capabilities within IPMG.
Koon is a marketing communications professional with more than 10 years’ global experience on both agency and client-side. In her new role, Koon will lead the development and execution of the group’s brand and marketing communications strategy for the overarching group, and provide strategic support to businesses within the group.
David Burkett, CEO of IPMG Digital said “Our platform businesses have experienced strong growth over the years, both in Australia and internationally. This is an area of increasing importance to clients; to be able to effectively and cohesively communicate with their target audiences across a diverse range of digital channels.
“In the Chief Strategy role Benoit will drive our capabilities in this area to ensure we are positioned to deliver market leading solutions to our clients.”
Stephen Anstice, IPMG CEO said: “IPMG continues to have a strong reputation in both print and digital, where we offer the most diverse and comprehensive set of capabilities in Australia, through a portfolio of specialist companies. Mei’s appointment will improve the visibility of our entire portfolio’s breadth and depth of expertise to both existing and new clients.”
