iSeekplant has launched a new campaign featuring three Aussie icons to highlight the daily challenges of working mining and construction industry in a comedic way.
Launched at the Real Short Film Festival this week, the campaign for the Australian online plant hire equipment and services database sees Aussie comedians David Field, Dave Eastgate and Col Elliot, provide a light-hearted look at issues that construction and mining companies face every day.
The first of three spots, ‘Poor Brian,’ features a 45-year-old engineer who is struggling miserably with finding the perfect partner machine for his projects. The spot includes interviews with his concerned friends who are worried about him keeping his job and shots of Brian moping around the construction site.
Said CEO of iSeekplant, Sally McPherson: “Humour is often the best medicine; our videos poke fun at situations and stereotypical characters in the industry, which will mean we get cut-through with our audience.”
“Demonstrating our understanding of the uniqueness of the plant hire and construction industries, every frame of these videos is a celebration of the inside jokes and the humour that makes working on a construction site fun every day.”
The campaign will roll out over the next few months on social.