Isentia promotes Patricia Kavanagh to head of sales Australia

Media insights business Isentia has promoted Queensland state manager Patricia Kavanagh to head of sales Australia.

With more than 18 years of experience in commercial roles, Kavanagh will be responsible for leading the company’s team of business development managers and sales consultants.

Kavanagh moves from a Queensland-focused role to one with national responsibility

“Unparalleled customer service due to thorough understanding of our clients’ priorities and how they use our services, is what sets Isentia apart. We’re more than just a content platform or app,” said Kavanagh.

“My focus is to equip and empower our teams to deliver this, along with added value to our clients, all while anticipating their needs and thinking about how we can support them into the future. I am thrilled to share my 18 years’ experience with the commercial team.”

In addition to Kavanagh’s promotion, Isentia has elevated Raquel Climent to New Zealand country manager. Climent has been a client solutions director at the company for six years.

“I’ve been working closely with our key clients in New Zealand and I love watching how they elevate their performance and strategy through media intelligence,” Climent said.

“We know our data and research make a difference. I’m really looking forward to leading the New Zealand team as we continue to make a significant impact across all market segments.”

Climent takes on more responsibility in New Zealand

Chief commercial officer Russ Horell, who was appointed two months ago following the departure of Sean Smith to IVE Group, said both hires are accomplished.

“Both Patricia and Raquel will be instrumental in supporting the executive leadership team in the delivery of Isentia’s strategy. Patricia has a proven track record across new business of all levels: Client wins, upgrades, multi-market sales and government tenders,” Horell said.

“She was awarded Isentia Salesperson of the Year twice, including in 2019, and every team she heads up always performs exceptionally.

“Raquel has been the star of the New Zealand business for the past six years. She is also a caring and consistent leader, who builds a strong rapport with her team and helps them to be the best they can be. I know that Raquel has the energy and talent to take the New Zealand business to the next level of success.”


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