‘It humbled us’: Jackie O addresses Melbourne ratings bomb
Jackie ‘O’ Henderson had a busy 2024. She released a memoir that revealed her long-hidden struggle with prescription pills and exposed her various romantic trials.
She officially started a $200 million, 10-year contract with ARN, and launched a new podcast on top of her daily radio duties. But the one thing everyone wants to know is – how does she feel about the Kyle and Jackie O show failing so publicly in Melbourne?
Henderson was the final speaker at Commercial Radio & Audio’s HEARD conference, held on Tuesday afternoon at the ICC in Sydney.
She addressed the elephant in the room after about 15 minutes of soft-ball questions about writing a best-selling book.
“We launched into Melbourne obviously and it didn’t go gangbusters straight away,” she began.
F off back to Sydney … same with the today show especially stefanovic . Take the “Sydney Age “ with you Lisa Wilkinson and her ass hay of an husband and that piss ant that was shunted to New York , no.1 Taylor swift fan .. koziol.
Kyle is so out of touch with his continued misogynistic views calling women all sorts of despicable names on a regular basis adding fuel to the fire in the war against women in this time of Trump’s presidency of winding back women’s rights and the Pelicot mass rape trial in France. And he still wins industry awards for this disgusting behaviour. Those handing out the awards to him need to take a good hard look at themselves too. Melbournians are too smart for his smut, degrading stunts (to both genders) and ignorant outdated views, and those in Sydney who still listen to K&J I’m guessing are poorly educated and ‘basic’ sheep who blindly hang onto his every word. Jackie doesn’t reign him in, she’s got too much on the line (bags and bags of money) and neither does the network. Being from Sydney I support Melbournes rejection of these two over paid twats.
Can’t stand either of them , they could be giving away Gold Nuggets and I still would not give them the time of day, that Kyle , a fat nobody who was picked on in high-school has conned Sydney out of millions, goes to the character of the people who listen to him, never heard him say anything half amusing
I’ve been listening to Jackio and Kyle for years but their smuttiness content has got so much worse especially Kyle he just doesn’t care. How is it allowed? I turn it off now. They have good personalities and rapport but have lost a lot of listeners due to the smut. You couldn’t have their show on when driving kids to school. Clean it up guys.
Sydicated national breakfast radio doesn’t work on Commercial FM stations, it never has.
Paying them $200m was ludicrous. Trying to recoup that investment by spreading the ‘talent’ and therefore cost across markets was naive.
Heads will roll (this contract has a long time to run).
this situation is challenging for ARN
k&j risk diluting the core product that delivers in melbourne on a wrong assumption that melb will warm to them if they tone it down.
this approach would take 3-4 years to work in melbourne, if at all, and drags k&j back into feeling more like the rest of the FM format in a key market.
likely outcome it turns a dominant #1 in a large market into a diluted #1 under more pressure in sydney, and an also ran in melbourne.
the main way ARN can recoup the investment is finding truly incremental ways to monetise the duo – which for k&j would mean more work (much more) for the same money. the contract is so long it takes k&j both to retirement so their rational motivation for any sort of meaningful change is low. so arn can only rely on their egos fueling change if the experiment continues to fail.
I want to believe it, but it sounds like a lot of hot air. Weren’t we also promised by Kiis management that K&J would be in Melbourne across the AO in Jan? Never happened.
Their show is pure trash and I have completely deleted KIIS from my car radio settings.
What a mistake giving them such a long contract.
Forgetting the champagne font, this article is just promoting the damage control from Ms Henderson and her cohorts.
Humbled?
Anyone that believes this spin is either stupid or, gullible or an enabler.
It’s not that melbourne dont want to feel like an afterthought – nobody does. It’s that culture has moved fwd (tfft) and K&J were aligned with the right place (sydney) at the right time (when ralph magazine was a thing).
They are now no longer that lucky and no amount of pretending they care, or have gone back to their roots will change that. The roots are rotten and they are still 2 cringey basic nasty little douches
well done Melbs
Should have kept Jase and Lauren, they were popular and very relatable. I changed over to listen to them on Nova now I barely listen to Kiis even on other time slots.
I think there’s an assumption that they failed in Melbourne because of the ‘filthy’ content.
They failed because Melbourne people don’t like loudmouths. If the 2GB megamouths came to Melbourne they’d also fall.
I hope another year of “learning” earns even lower ratings.
Does she think we are that stupid?
You blew it big time.
Goodbye.
Blah blah blah….just a pair of mouthy Sydney hacks who think they can come to Melbourne and take the air waves….well done to Nova for having Jase and Lauren….
Kylie and Jackie don’t need to be crude for Melbourne, just be themselves.
in regional non woke vic and love the show, gives quite a laugh in the morning. Melb metro is too woke and green to and take offence to everything.