Publishing legend Ita Buttrose is the new face Priceline Pharmacy and will front a series of campaigns this year for the chain which has more than 200 stores across Australia.
She joins actress Ada Nicodemou as one of the brand’s “Health Sisters” as it pushes further into the health care market.
Buttrose’s first TVC is pink themed and focuses on prescription services and promotes the company’s “Lovable Service” motto, and invites customers to enter a competition for a $25,000 garden make-over in conjunction with the Seven network’s Better Homes and Gardens program.
Priceline’s marketing director Amanda Connors said Buttrose was perfect fit for the brand’s “Better Health” campaign, aimed specifically at women.
Buttrose has another role in health care as the national president of Alzheimers Australia, a role she took on after her father suffered from the brain disease.