Out with the new, in with the old: Domino’s gives It’s Friday the boot
One month since stepping back into the CMO role at Domino’s Australia and New Zealand, Allan Collins has dropped It’s Friday from the pizza chain’s creative roster, Mumbrella can reveal.
This comes shortly after the exit of his successor Adam Ballesty, who Domino’s said is leaving the business due to family commitments, after less than two years in the role.
Does somebody have an axe to grind with It’s Friday?
Totally understand covering a change in a CMO – and even the fact that CMOs often come in and shake up a roster – but to do a BREAKING NEWS alert about this seems … aggressive?
Breaking News: New CMO does what all New CMOs do…
Hey It’s Thursday
In no way does Mumbrella have an axe to grind with It’s Friday.
The agency launched with Domino’s as its foundation client at the start of 2022, so we deemed it fairly relevant for our audience, as this relationship has come to an end just a year later.
Thanks
Calum – Mumbrella
Seems like the It’s Friday staff can’t stay off the socials haha this is the way it goes guys. You’re in the public spotlight when you take on large clients. Take it on the chin and move on. It’s looking pretty bad now and obvious it’s your team commenting on these articles. It’s brand damaging. We’ve all lost clients before and had some media spotlight so just chill out and move on.
It’s simple. Sales didn’t improve. The franchise’s suffered. Bye IF