‘It’s important we honour his legacy’: Father Bob’s Foundation launches bold new branding, via Thinkerbell

A year after the passing of the nationally beloved priest, Father Bob, the icon’s charity, Father Bob’s Foundation, has refreshed its brand via creative agency, Thinkerbell.

The revitalised branding of the food relief and social welfare charity was carefully crafted to capture Father Bob’s “rebellious spirit”, injecting the priest’s energy, boldness and sayings into the new communications and logo.

“While Father Bob would have found it ridiculous to bring attention to himself through a rebrand, we think it’s important that we honour his legacy by capturing the strength of the Foundation with his defiant spirit throughout the Foundation’s materials,” said Adam Ferrier, Thinkerbell’s chief thinker and founder.