It’s time to make your new financial year media resolutions
With FY23 upon us, now is the perfect time to do a little media health check and put some new healthy habits in place. Kim Portrate explains.
With a new financial year fast approaching – where did the last six months go? – there’s no better time for brands to take stock and, if needed, put some new year resolutions in place.
Now, I can see your eyes rolling. Yes, we all make new year’s resolutions with the best of intentions but then life gets in the way. We get bored with being good and have a blowout but that’s usually because we’ve been lured by shiny new media fads or crash CPM diets.
So how can you ensure your EOFY resolutions stick?
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