J. Walter Thompson and GPY&R picks up Cannes Health gongs
The Cancer Council’s I Touch Myself Project, created by J. Walter Thompson, was the one of only two pieces of Australian work to be recognised at the Cannes Lions Health Festival.
The campaign took home two gold, one silver and three bronze Lions in the health and wellness category.
Launched in April last year, the campaign saw group of high-profile female singers come together to re-record Chrissy Amphlett’s I Touch Myself in a bid to highlight the need for women to regularly check themselves for breast cancer.
In the pharma cateogry, GPY&R picked up a gold Lion for its Messages From the Front Line campaign for Defence Force Recruiting.
The Grand Prix for Good was awarded to FCB Inferno London for its Sport England This Girl Can campaign.
All entries submitted to the Cannes Lions Health Festival must have been implemented, launched or released to the public between March 1 2014 and April 30 2015.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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