J Walter Thompson bolsters digital capabilities with majority stake in Webling Interactive
Nalbantoglu, Gutteridge and Clarke
Creative agency J Walter Thompson (JWT) has taken a majority stake in Australian digital agency Webling Interactive for an undisclosed amount.
Webling, which had been independently owned, will co-locate with JWT in Sydney, and it does not expect any job losses.
In the statement JWT Australia CEO John Gutteridge flagged the reason for the acquisition was to beef up the digital offering for the agency, which boasts Kellogg’s, Kimberley Clarke, Unilever and Mondelez among its clients in Sydney and Melbourne.
So STW told investors it will rationalise its businesses from 50-80… now it’s acquiring new ones. What happened to “we need fewer, bigger businesses”?
Well done Deniz, good bloke, does good work, and has kept the faith as a digital independent for a long time.
Hope it works out well for both parties!
cheers
M
Congratulations Darren and the webling team, I have known Darren and the amazing team at Webling for a long time and I can confirm they are one of the most technical agency teams you will find. They harness technology for their clients campaigns and are always on the bleeding edge of new emerging trends. Great work guys!
JWT is not built to be digital, it’s built to make standaradised ads from the clients global hand them.