Jacob’s Creek releases full Novak Djokovic ‘Made by’ film as Australian Open gets underway

Jacob’s Creek has unveiled the full ‘Made by’ film which is part of its sponsorship of the Australian Open tennis, featuring Novak Djokovic.

The world number one was unveiled as the new face of the brand’s annual push, which has featured Andre Agassi for the last two years, in the campaign by Cummins & Partners.

In the film, which premiered in Melbourne last week, Djokovic talks about the influences that shaped him into becoming a champion. He said of the film: “Everything I experienced growing up has led me to become the person I am today. Creating the Jacob’s Creek ‘Made By’ film series has allowed me to tell my story, in my own words and share it with the world.”

Derek Oliver, global marketing director of Jacob’s Creek, said: ”Novak’s ‘Made By’ story brings to life the authentic spirit that Jacob’s Creek celebrates. Novak’s story is powerful, and the determination, dedication and effort he has put into his career is similar to the craft of our winemakers and the people behind Jacob’s Creek.

“Our partnership has been truly collaborative, working together to create a film series that celebrates authenticity, and that we are truly proud to take to the world”.

The campaign includes broadcast, social, digital and retail elements and is active in 16 countries.

The full suite of films can be found here.

The behind the scenes film:


  • Client: Jacob’s Creek – Pernod Ricard Winemakers
  • Advertising Agency: Cummins&Partners
  • Executive Creative Directors: Ben Couzens & Jim Ingram
  • Chief Media and Innovation Officer: Kirsty Muddle
  • Group Account Director: Hayden Isaacs
  • Senior Account Director: Leah Champion
  • Head of Broadcast Production: Jess Thompson
  • Director: Keith ‘Keef’ Ehrlich
  • Production Company: Revolver
  • Cinematographer: Adam McDaid
  • Post Production: Michael Lutman (The Butchery) and Martin Greer & Eugene
  • Richards (The Refinery)
  • Sound Production: Dylan Stephens (Risk Sound)
  • Music Composer: Justin Pounsett (The Audio Embassy)
  • Stills Photographer: Christopher Tovo
  • PR Agency: One Green Bean Australia
  • Digital Agency: IMPERO London
  • Integrated Communications agency: BD Network

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