Jarrod Martin to lead Marketing Sciences Australia

Jarrod Martin is to lead Marketing Sciences Australia

The announcement:

Jarrod Martin has been appointed managing director of Marketing Sciences Australia, the data and analytics division of IPG Mediabrands Australia. He has 15 years experience in analytics and data-driven marketing and since 2007 he has run the independent analytics business DIG Consulting.

Henry Tajer, executive chairman of IPG Mediabrands, said Martin is a key appointment for the group and he will join the company’s board of directors. “Analytics is at the heart of everything we do and a substantial part of our competitive edge in the market comes from Marketing Sciences’ intelligence,” said Tajer. “Marketing Sciences Australia is one of the newer divisions of IPG Mediabrands, but the group’s impact on the insights and work we produce for clients has been one of our big successes in the past 12 months.”