JC Decaux puts a lava lamp inside a tram stop for Momentum Energy
Momentum Energy’s new ‘Get Happy’ marketing campaign by JC Decaux features a lava lamp installed within a transport shelter in Melbourne.
The campaign has been launched by JC Decaux across Victoria, and commuters waiting for a tram at a high traffic shelter on St Kilda and Commercial Roads in Melbourne will see a custom-built lava lamp, installed within a Citylight pane at the stop.
The entire shelter is also wrapped in branding for Momentum Energy, and there is an accompanying floor decal, creating an ‘immersive space’ for commuters.
