F.Y.I.

JCDecaux introduces ‘global airport programmatic digital Out-of-Home (prOOH) trading’

February 15, 2024 9:08

JCDecaux has rolled out “global airport programmatic digital Out-of-Home (prOOH) trading” for agencies and brands wanting to leverage the media company’s airport network.

The announcement:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

JCDecaux Jean-Francois Decaux Steve O'Connor

Latest

Leading local industry figures to headline Compass 2025

Mediaweek editor Dan Barrett departs after five months

Unmade Index: Strong Tuesday for most of the broadcasters

Mumbrella’s next phase

Havas Media ANZ names Mindshare’s Kate O’Ryan-Roeder as CEO

JCDecaux introduces ‘global airport programmatic digital Out-of-Home (prOOH) trading’

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE