Jellysmack’s Ezechiel Ritchie takes on expanded regional role
Jellysmack ANZ and SEA country manager, Ezechiel Ritchie has taken on an expanded role at the content creator company as general manager for APAC in light of regional growth.
Richie joined the company as ANZ and SEA country manager last year, following a five-year stint at Taboola heading up sales for Australia and New Zealand. He has also held a number of roles at Google.
Having been at the helm of Jellysmack’s local launch of its creator program in October, Ritchie brings experience in bran partnerships, advertising and digital content, leveraging his expertise with content and creators to establish meaningful partnerships.
The company has since expanded its APAC presence, signing a number of creators including Japan’s biggest YouTuber, Junya, JianHao Tan from Singapore and Food Kingdom in Korea.
Commenting on his new role, Ritchie said: “Creators across Australia, New Zealand and Asia are having incredible success, not just on a local level but with fans and subscribers across the globe. In Australia alone there are 6 million content creators, which has grown by 48% since 2020. There are 18.5 million content creators in Japan and 17.5 million in South Korea*. However, there is a big difference between a content creator and a successful content creator who can make a living from doing what they love. This is where Jellysmack can help by growing new audiences and revenue streams for local creators and I’m looking forward to growing our presence in the Asia Pacific region even further.”
Jellysmack chief international officer, Youri Hazanov, said: “Growing the creator economy across Asia Pacific is a top priority for Jellysmack, and following the success Ritchie has driven across ANZ and Southeast Asia, we are delighted to have him take the reins of the region.”
Richie’s expanded remit is effective immediately.
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