JetStar is taking an offbeat approach to inflight communications by hiring comedians to perform live during a flight.
The ‘Flight of the Comedians’ stunt will see comics Peter Helliar, Tommy Little and Karl Chandler perform on a flight from Brisbane to Melbourne after the safety procedures have been completed and the seat-belt signs switched of.
The idea is timed to coincide with the Melbourne International Comedy Festival, launching on 27 March.
“Jetstar is known for its low fares and good times, and what better time can you have aboard your flight than to be entertained by some of the funniest comedians in Australia,” Jetstar Head of marketing and PR, Liz McCarthy said in a press release.
JetStar has launched a number of sky-high marketing stunts recently, such as a Valentine’s Day which placed 22 RSVP singles next to each other in a form of speed-dating session. The airline held a wedding on a flight from Adelaide to Sydney a few years ago.
JetStar is not the only airline to deploy live inflight entertainment. The air crew of Filipino airline Cebu Pacific have been known to dance during safety demonstrations. This video has been viewed more than 10m times.