Jetstar launches search for Powderfinger blogger

Jetstar is continuing its drive into social media, funding an official blogger on Powderfinger’s farewell tour which is sponsored by the budget airline.

According to Jetstar: “Over 50 days, Jetstar’s official tour blogger will ‘Follow the Finger’ and produce daily blogs, video diaries, fan photos and Twitter updates. They will interview the band and support acts, interact with fans and locals and become a member of the tour support team.”

As well as covering travel and accommodation, the blogger will receive an allowance of $100 a day.

Those trying to win the role are being asked to submit a 90 second audition video and sample of their writing to the entry website. The competition is also being promoted through Nova.

Jetstar has been making a growing investment in social media. In March this year, marketing boss David May signalled that he would be shifting a significant proportion of his budget into online and social media.


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