Jetstar set to be Australia’s first 3D advertiser

The first advertiser to commit to an Australian ad in 3D is budget airline Jetstar, Mumbrella can reveal.

The Jetstar ad will air during the friendly between the Socceroos and New Zealand which is being broadcast on Fox Sports 3D a week today.  

David May, Jetstar’s head of marketing and PR, said: “Once the announcement was made that the match between Australia and New Zealand would be broadcast in 3D, we thought it was the ideal opportunity to launch Jetstar’s new 3D commercial.

“Jetstar is constantly looking for new ways to connect with our customers, so 3D was the next obvious choice for us. Global brands including Samsung, Pepsi and Sony have all used 3D technology in TV commercials overseas, but this is the first time an Australian company has used 3D. Jetstar have embraced new technology, including social and digital media, so this is a natural progression for us.”

The last few days have seen Australia’s broadcasters race to embrace the possibilities of 3D broadcasting, despite  3D TV sets only going into the shops in the last few weeks. Nine will broadcast State Of Origin in 3D while SBS will do the same for next month’s soccer World Cup. Test transmissions begin on Wednesday night.


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