Jetstar set to be Australia’s first 3D advertiser
The first advertiser to commit to an Australian ad in 3D is budget airline Jetstar, Mumbrella can reveal.
The Jetstar ad will air during the friendly between the Socceroos and New Zealand which is being broadcast on Fox Sports 3D a week today.
David May, Jetstar’s head of marketing and PR, said: “Once the announcement was made that the match between Australia and New Zealand would be broadcast in 3D, we thought it was the ideal opportunity to launch Jetstar’s new 3D commercial.
“Jetstar is constantly looking for new ways to connect with our customers, so 3D was the next obvious choice for us. Global brands including Samsung, Pepsi and Sony have all used 3D technology in TV commercials overseas, but this is the first time an Australian company has used 3D. Jetstar have embraced new technology, including social and digital media, so this is a natural progression for us.”
I’m sure both of the people with 3D televisions will be duly impressed.
http://danceoff.jayjays.com.au/
Good on ya Jetstar. Takes initiative to be a pioneer but it would be better still if you can inform people on the simple way to make 3D glasses at home …
I enquired about buying a 3D TV at my local Harvey Norman and they said they all stores had sold all the Samsung 3D TV’s and asked me if I wanted to join a waiting list.
Gotta love a fad.
when did the world get so full of negativity? I think a few years ago twitter only had a couple of users… And had I posted like Gem and Tom, you’d be laughing at me now! In general I reckon it pays to experiment with things like this when they are new, learn thee lessons and get ahead before your competition. Onya jetstar. Glad this is an aussie company ahead of the curve for a change!!
A friend in London watched the Man Utd Arsenal game in his local pub on 3D. He said that it was bloody brilliant. Just like being at the game with the ability to teleport to different parts of the ground as the action moved up and down the field!! I can see a raft of 3D TV’s being sold for Boys Dens. Not sure that the general public are really going to be that enthused tho. Imagine 3D car crashes on the news and Britany spears in 3D.
Does anyone know if the AUS v NZ match will be broadcast in 3D live anywhere, like Fed Square or Crown? What happens if you don’t have a 3D tele yet?
Sheesh $5,000 for one of these…
I remember the good old days when 3d was about 6c!
Mike I LOVED the 3D experience that was Avatar at the movies. I loved it! Sitting in my lounge looking at my flat screen with glasses on? Hmmm not for me I don’t think. I’d prefer to keep the ultimate sensory experience at the cinema where I can be completely engulfed in the technology. Agreed that new things are great to try. Gotta love an ad that is actually trying to engage! And those who can afford to deck out their lounge in this crazy gear, well done you for being able to do so and enjoy! That said….
seeing a Deathstar ..sorry JETstar ad in 3D won’t get me to fly them again.
oh gem you’re sooooo funny.
Mark, the 3D TV i saw at Harvey Norman was around the $3,600 mark and included a 3D Bluray player, 2 pairs of 3D glasses and a 3D movie….I thought that wasn’t a bad deal. The thing I’m looking forward to is F1 in 3D….also boxing. Mike, I think you’re right…in a few years time 3D TV will be the norm.
Mike, don’t forget also young attractive and full of vim and vigour.
Deathstar, amusing! I’ve flown them 3 times and I must say that was 3 times too many. Horrendous!
This aside, 3D technology has indeed been revolutionised……it has been around since the 50’s though so it’s taken a while! Well done to an Aussie co for taking the bull by the horns in regards to advertising, both Jetstar and Jayjays it would seem from Anon’s link up the top!
I think the price of having the technology at home over time will come down. After all Plasma’s in the late 90’s when first introduced were over $10k from memory!!!
I’m sure it won’t take long for the likes of Playstation and Nintendo etc to harness this in their games. This would be extremely popular I’d imagine, lots of big gamers out there who would happily enhance the overall experience.
Developing a 3D game would be outrageously expensive . I can just imagine how Good Grand Turismo 5 would be in 3D. I reckon for the right game the will be a big enough market by Christmas.
Expensive…yes…..excellent….hell yes.
So does anybody else think that a discount airline does not match the demographic of people that can afford a 3d tv at the moment?
“the next obvious choice”. Mmmh, obvious.
When the tech boffins can output 3D TV or websites where you no longer need to wear hipster glasses then I am willing to believe it will be taken up by the masses.
Until then, as Gem said, it’s a fad.
I would love to have a switchover TV, where you can change between 2D & 3D with the flick of a remote button than a dedicated 3D TV with glasses. Are you hearing Samsung?
Tom, the Samsung 3D TV I saw has exactly that…you can watch 2D programs with programs are broadcast with the traditional signal or 3D if broadcast in 3D or played from a 3D Bluray player
The final word on 3D : http://twitpic.com/1p9naq
I have been creating s3D (Stereoscopic 3D) images for years – drawing anaglyphs as a kid, shooting stills and viewing through a sterescopic rig (a bit like a ViewMaster) and shooting and exhibiting s3D video over a decade ago. The lag in consumer uptake for s3D TV has been content and the accessibility of convenient display technology.
Is this a fad? I don’t think so . S3D images have been around for centuries. It is only the last couple of years when the major manufacturers have come on board and just recently released models of s3D TV.
The twitter comment – it’s a lot easier to mock than actually create something clever and artisitic, isn’t it? Their anaglyphic image is technically flawed. Clearly they do not understand the basics of s3D not to mention the added emotional dynamic that a well crafted s3D drama can evoke.
And all the comments about glasses? If that’s a problem get an autostereographic display – no glasses needed.
I think it’s comparable to this level of complaining about driving a car – “oh, you have to open a door and sit and push pedals and hold a wheel….and then you have to keep putting petrol in it….” If it is too much, walk, ride a push bike or get public transport. The same with s3D. How hard is it to don glasses? In many workplaces safety glasses are worn all the time. I see people wearing sunglasses that cost hundreds of dollars. No complaints there about cost and inconvenience.
The detractors should really get educated before making their comments.
@ Richard.. Good on you Richard. But 3D will be driven by content and the general publics reticence to buy something that only has a true use for an occasional movie and sports broadcast. When you can drive the content providers to provide on both formats allowing for Fox to provide a 3D only channel at an eventual premium then they might reach critical mass. in 1844 3D images were proudly touted as the future. At the great Exhibition Queen Victoria thought so too. Alfred Hitchcock was apopletic when studio moguls released Dial M for Murder in 2D instead of the shot 3D. We still watch in 2D live in 3D
Currently 3D does very little for the bottom line for TV Channels. Change that and everything changes..
@ R.Mugobme – I agree in principle with your observations.
The bottom line for TV channels will be the same as s3D cinemas – more revenue from s3D titles and wider profit margins.
I have not seen the TV industry get behind new technology in this way since colour TV was introduced. There is a lot of content being produced and planned at the moment. It won’t be long before lifestyle and TV drama series are shot in s3D and your neighbourhood wedding videographer will offer s3D – probably in 6 months.
@ Richard.. Yes certainly an exciting time to be involved in 3D. Going along to see State of Oranges 3D tonight at a Harvey Norman store.
The transmission infrastructure for 3D signals is expensive. The ones on loan currently are very expensive and will be back to the US in two months. Unless someone can come up with a way to make lots of money out of 3D imagery I can’t see any of the stations paying out for the transmitters.
So if you have an idea on how we can make money out 3D I reckon you might be the next Bill Gates.