Jeweller Paspaley Retail appoints 72andSunny to creative account
72andSunny has won the creative account for jeweller, Paspaley Retail.
The win comes just days after the agency was appointed to Optus’ creative roster.
The global full-service independent agency announced it would be launching an office in Australia in March last year.
Iris Kleimann, head of marketing at Paspaley, said in a statement: “We met the team at 72andSunny and not only had a great connection, but we were inspired by how they could help us continue to build this Australian luxury brand both at home and globally.”
Chris Kay, partner and MD at 72andSunny, added: “What an opportunity to support a great Australian brand to build its luxury credentials and change the perception of pearls globally.
“We are beyond excited at working with some of the smartest and nicest people we have met in the market so far.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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