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Job site Indeed continues ad push by showing how robots, rock n roll and soccer are made

Job site Indeed has expanded its “how the world works” campaign with TV spots illustrating the variety of professions which help shape specific industries.

The creative focuses on football, music and robotic industries with the aim of showing how different roles make unique contributions to an event or industry.

The campaign, created by Mullen Lowe, has launched in eight countries, including Australia, where Indeed claimed its brand awareness has increased by 50 per cent since entering the market.

The US company launched its first brand campaign in Australia in late 2014 as it sought to challenge the market leadership of Seek.com.au, and followed that with a new push earlier this year.

“While Indeed is in more than fifty countries, we’ve focused our campaign on eight key markets where we have a team on the ground working closely with employers and job seekers,” senior vice president of marketing Paul D’Arcy said. “We’ve experienced tremendous global growth over the last ten years and this campaign will help boost awareness in markets we operate in.

“We know that a fulfilling career is one of the most important aspects of a person’s life and we want to honour the significance of that.

“This campaign shows how committed we are to helping employers and job seekers find the right fit.”

TV has formed the bulk of the media spend with social, online and outdoor placements supporting the push.

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