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Senior Marketing Communications Manager

Senior Marketing Communications Manager | City | Ref: 2984877b

Iconic Australian financial brand is looking for a smart, intuitive and confident PR professional to lead the communications strategy across PR, content and social to acquire and retain customers and drive greater brand awareness and advocacy.


Lead the development of effective PR campaigns to support brand awareness and consideration, customer acquisition, engagement and retention across all channels
Manage external communications for the CEO and Executive team members including briefing on market issues and challenges for all media interviews
Maintain and build influential relationships with key national, metro and industry media and key industry partners
Create the strategy and development of creative and messaging for all customer communications and engagement programs, working closely with the Digital Marketing team to execute
Identify trends, leverage data and commission innovative research to support the development of market-leading PR, content, customer and social media campaigns and programs
Effective management of PR, content, video production and social agencies, suppliers, freelancers and partners to a high level of quality and to budget
Lead the continuous improvement of marketing communications strategies including working with industry experts, agencies
Manage a team of three direct reports including line management, time and task prioritisation, personal development planning and coaching
Ensure there is brand integrity and consistent branding and tone of voice across all communications
Ensure content meets legal, statutory, internal audit and compliance
Manage the Marketing Communications budget including regular forecasting and reporting
The ideal candidate:
Tertiary communications or marketing-related qualifications
10+ years PR and marketing communications experience gained in-house and/or agency side
Detailed understanding of PR and communications disciplines and the Australian media landscape
PR issues management and communication
Understanding of digital channels and proven experience in content marketing including reporting and analysis
Outstanding communications; written and verbal
Relationship management – agencies, media and internal stakeholders
Ability to design and deliver high quality and innovative strategic plans
Strong stakeholder management skills and influencing ability
Strong project management skills and practical experience juggling multiple priorities and working to tight deadlines and budgets
Motivating and inspiring team leader and team player
Process-driven, analytical, problem solver
Bright, intuitive with the ability to work autonomously
Finance industry experience preferred but not essential


iknowho - Get in the know


f this isn’t the role for you, but you are looking for your next career move, get in touch on 02 8925 9200 for a confidential chat, or visit www.iknowho.com.au for a full range of opportunities.


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