John Galloway takes helm at Hyperfactory
Former Vodafone mobile sales boss John Galloway is the new boss of The Hyperfactory following the departure of founder Geoffrey Handley to drive the US operation.
The announcement:
Mobile strategy execution and media company The Hyperfactory today announced the appointment of its new Australian chief John Galloway, formerly Vodafone’s head of national sales for mobile advertising. As General Manager, Galloway will take over the reins from Hyperfactory co-founder Geoffrey Handley, who will relocate to New York in order to oversee the company’s US expansion.
Commenting on Galloway’s appointment, Geoffrey Handley said: “Australia is a strategic beachhead for The Hyperfactory’s global business and it’s vital that our operations here be lead by someone who has a passion for and technical understanding of the mobile space and the right leadership credentials. From the outset, I knew John was the guy to whom I should hand the reins.”
Handley added that one of The Hyperfactory’s key priorities for 2010/11 was to build up its local mobile media planning and buying team – a role which will sit well with Galloway’s 20 plus years of experience in media sales, including senior management positions with companies such as Vodafone Australia, MediaMe, News Limited, Fairfax Online (F2), Sensis and AAP.
“I am extremely excited to be part of The Hyperfactory. We are unique in the Australian market as we are the only truly international mobile company, which means our clients can benefit from our international experience and findings. This is a huge competitive advantage for us,” Said Galloway.
John Galloway sees 2010 to be the year that marketers and brands realize that they cant afford to ignore mobile.
“Mobile is the fastest growing media in Australia. There are over 300 million mobile Internet page impressions a month, growing at a rate of 100% year on year. No longer is it regarded as a nice to have component. It’s being seen as the glue that hold digital strategies together,” said Galloway.
“We are now seeing the interest in mobile marketing and strategy reach pre-GFC levels with existing and prospective customers looking to significantly increase their mobile budgets,” added Galloway.
Galloway’s appointment comes as The Hyperfactory continues its rapid expansion over the last 12 months. With a blue-chip client base of leading brands including Coca-Cola, Kraft, L’Oreal, Disney, Blackberry and Vodafone, the company has carved an enviable position in the US, recently being named by Entrepreneur Magazine in its annual 100 brilliant ideas list as one of the mobile market’s most important trailblazers, alongside companies such as FourSquare and Bump Technologies. In July 2010, US publishing giant Meredith Media acquired The Hyperfactory for an undisclosed sum, after taking a 20% stake in the company one year ago.
Source: The Hyperfactory press release
