Johnny Cupcakes to speak at The Works event: Movers and Bakers
Founder of the Johnny Cupcakes global fashion brand will speak at an exclusive event on creative thinking and entrepreneurialism hosted by The Works Sydney.
The announcement:
The founder of street wear brand Johnny Cupcakes named by Business Week as America’s number one Young Entrepreneur will reveal the secrets behind the brand’s remarkable global success at an exclusive event staged by independent advertising agency The Works.
Over the past decade Johnny Cupcakes, founded by Johnny Earle, has built his business from selling his T-shirts out of the back of a beat up Toyota Camry in 2001 to a multi-million dollar enterprise with flagship stores in Boston, Los Angeles and London and an online operation that ships around the world.
Thousands of Johnny Cupcakes fans around the world have had the brand’s insignia of a skull and crossbones with a cupcake silhouette replacing the skull tattooed on themselves and hundreds of people camp outside his pop-up faux-bakeries which sell his clothing line.
Johnny is speaking at Movers & Bakers, a special event organised by The Works that celebrates innovative creative thinking and entrepreneurialism.
In Australia as part of his sold out appearance at the Vivid Sydney festival, Johnny will share how he moved on from selling his highly sort after T-shirts to friends and acquaintances to why his tightly controlled physical and online retail strategy has helped propel the brand globally.
Kevin Macmillan, creative partner at The Works said: “The success of the Johnny Cupcakes brand is proof that an ambitious creative idea consistently well executed can reap the rewards on an international scale.
“The origins of The Works began from a similar place to Johnny’s business, but in a van not a Camry, with a vision where clients can expect brilliant and effective work from creatives who are actively involved in their business. We’re made up he has made the time to share the secrets of his success with our agency and our guests.”
Also on the billing is Eddie Zammit a Melbourne born T-shirt obsessive and owner of T-world, the only journal specialising in T-shirt culture. He will be joined by illustrator and freelance designer Travis Price who launched independent kids label Mister Mista and who has worked with the likes of Nike, Island Def Jam Records, Sony and Intel.
Movers & Bakers is a half-day event on 31 May at Luna Park in Sydney from 9am to 12pm. The Works is giving away a limited number of free tickets to attend.
To register your interest please click here.
Source: The Works media release
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The Works Sydney
Can’t wait – look forward to seeing you all there.
Cheers,
Steve
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