JOLT partners with Vistar Media to boost OOH advertising
OOH agency Vistar Media has partnered with electric vehicle (EV) charging network JOLT to power its advertising operations.
JOLT’s advertising operations in Australia, New Zealand, the UK, and Canada will now be managed with Vistar’s enterprise software suite, which includes its ad server, content management system (CMS), and supply-side platform (SSP).
Vistar Media’s APAC director of enterprise sales, Luke Adams, said: “JOLT is a unique player in the space, championing data-driven integrated audience strategies with broadcast reach and 1:1 engagement opportunities for brands.
“Their network is a gateway to a key audience globally, and we’re excited to strengthen our partnership and bring better technology and enhanced value to JOLT and the advertisers running campaigns on their screens.”
JOLT general manager of sales, Michael Selden, added: “Vistar is JOLT’s global partner that helps enable our ad-funded EV charging network, providing free, fast, and clean electric vehicle charging to all EV drivers.
“JOLT’s unique EV charging-integrated media solution sparks change for brands and provides more innovative and meaningful ways to connect with premium audiences.
“The partnership allows brands to innovatively connect with broadcast audiences across Australia, New Zealand, the UK and Canada, revolutionising digital out-of-home and delivering meaningful impact to local communities.”
Last month, JOLT launched its new data platform, Spark Intelligence, which uses advanced audience analytics combined with first-party data to offer an impressions-based approach, giving advertisers campaign options across its network.
Built on data from 18 million users and thousands of audience segments, it blends JOLT’s geo-spatial data with industry measurement tools, allowing real-time campaign optimisation, attribution, and measurement across JOLT’s network.
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