Jon Steel to speak at next APG

JON STEEL mumbrellaPlanning guru Jon Steel is due to hold court at next week’s meeting of Australia’s Account Planning Group in Sydney.

Steel – now GPY&R’s vice chairman and chief strategy officer – relocated to Perth from London last year. He had previously worked in a worldwide planning role for WPP.

Among his publications, Steel is best known for Truth, Lies and Advertising, one of the most celebrated books about account planning. He is also author of “Perfect Pitch – The Art of Selling Ideas and Winning New Business”.

The format will be a question and answer session held at 6pm at the Supper Club – Level 1, 134 Oxford Street, Darlinghurst next Thursday June 17.

As well as WPP, Steel also worked at BMP and Goodby, Silverstein & Partners.

Tickets can be ordered here


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