Joyville story to be told at Mumbrella360
The marketer and the creative behind the reinvigoration of the Cadbury Dairy Milk brand in Australia are to tell the story of how they did it at Mumbrella360 in June.
Ben Wicks, GM for chocolate at Kraft Foods and Damon Stapleton, ECD of Saatchi and Saatchi Sydney, will explain the insights and strategy that led to the creation of Joyville, which has now been rolled out across multiple global markets.
The train leaves the station giving Jungleboys 48 hours to create the TVC
Am I the only one who thinks Joyville is just Charlie and the Chocolate Factory 2.0???
Cute? yes – original? no….
Am I the only one who doesn’t get it? Cadbury ads of days gone by were great (think gorilla and “wouldn’t it be nice”) but this just doesn’t do anything for me. Certainly doesn’t inspire me to buy a bar of chocolate (whereas the “wouldn’t it be nice” ads frequently had me running to the local store for a chocolate fix).