News

Junkee Media owner RACAT Group launches Scout Publishing

RACAT Group, which owns Junkee Media and Australian Geographic, has launched a publishing arm called Scout Publishing.

The publishing arm houses Australian Geographic and its sub-brands (AG Adventure, AG Explorers and AG Travel) and Junkee Media’s Junkee, Punkee and AWOL.

Scout Publishing’s logo

Custom packages will be available across the Scout Publishing portfolio to reach multiple demographics.

Piers Grove leads the team as managing director and publisher across the portfolio.  Grove was named managing director of Australian Geographic last month.

Grove said: “Since joining RACAT Group late last year, I’ve had the opportunity to work across all of the titles under the Scout Publishing banner, many of which have strong legacies with dedicated audiences. It’s an exciting prospect for each of these well-known Australian mastheads to cross-pollinate and share relevant content across multiple touchpoints to reach new audiences. I’m looking forward to taking each of these iconic brands into the future.”

RACAT Group chairman and CEO David Haslingden said: “RACAT Group’s mission is to create media inspired by good nature, and that’s what Scout Publishing is all about. We’ve managed to bring together some fantastic mastheads that each occupy a unique space in the Australian publishing landscape, which will position Scout as a leading publishing house in Australia.”

RACAT Group acquired Junkee Media in December last year from oOh!Media.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.