Junkee Media unveils brand refresh
Independent youth publisher Junkee Media has unveiled a brand refresh, complete with a new website and visual identity.
Said to be the final piece in the publisher’s editorial evolution puzzle, ‘Junkee 2.0’ is described as a new vision that embraces a social-first approach to enlighten, engage and inform its audience. Using perspective-driven journalism, it reminds Aussies that Junkee is by young people, for young people.
When editor-in-chief Alice Griffin was appointed in late 2022, she was tasked with driving Junkee’s mission, voice and strategy across all platforms, to engage a new generation of young Aussies.
The brand refresh brings a greater focus to Junkee’s key verticals – social justice, music and culture – which are explored across its social platforms, including the new website.
“You can expect us to continue giving young writers a platform to say their piece,” said Junkee Media’s editor-in-chief, Alice Griffin.
“We’ll delve into the most curious corners of pop culture, sit across from politicians we don’t agree with and say things with our full chest.
“We’ll always honour the foundation built by the people before us, and Junkee 2.0 promises to be bolder, brattier and braver than we’ve ever been.”
The Junkee team
Retiring straight news to instead focus on original perspectives, Junkee said it will connect with the audience more authentically on the stuff that matters to young Aussies. The rebrand was fuelled by this idea of “reporting that adds to the conversation, not the noise”.
The publisher has also been exploring new brand partnerships to reflect its values, and also the values of the community.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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