Kantar acquires leading research company in first move since WPP spin-off

February 6, 2020 9:47

Research and consulting company Kantar has acquired fellow research company Colmar Brunton in its first move since it was spun off from WPP in December.

As part of the acquisition, Colmar Brunton, which specialises in sensory, customer and governmental research, will be fully integrated into Kantar and the brand retired in Australia.

Colmar Brunton’s CEO, Joan Young, will immediately relinquish that role to become global head of syndicated products for Kantar’s public division. Her job will be to scale Colmar Brunton’s offering globally, and she will report to global CEO of the division, Michelle Harrison.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.