Karalee Evans joins Text 100 as Antonia Christie moves to NineMSN
Christie: Text 100 to NineMSN
Evans: Amnesia to Text 100
PR agency Text 100 has hired former Amnesia social media manager Karalee Evans into the role of digital strategist.
The moves follows the departure of Text 100’s director of digital lifestyle and social media Antonia Christie to become head of communications at NineMSN. In her new role Christie will manage all corporate, trade and consumer public relations activities for NineMSN in Australia.
Text 100 has also made a number of other hires including Jennie Holland, Senior Account Manager; Pip Giles, Account Manager; Tamara Jawad, Senior Account Executive; Michaela Zucker, Account Coordinator; Anna Bray, Account Coordinator; and Meredith Gilkes, Account Coordinator.
Before Amnesia, Evans was communications and partnerships manager at youth mental health organisation Headspace.
Adrianne Kern, managing consultant at Text 100, said: “Karalee’s appointment will cement our drive to integrate digital communications within the overall PR mix – we have a lot to learn from her in terms of her recent experience at Amnesia Razorfish, plus her digital focus over the past few years at Headspace.”
Evans said: “I’m excited to be joining the talented and fun team at Text 100 to further drive their digital and social media integration. The move back into communications at a time when media convergence is leading clients to look for integrated partners, couldn’t be made with a better or more stable agency.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Congratulations Karalee. Should see some interesting things from Text 100 – especially given that there’s a fresh new team in the mix.
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Congrats Karalee
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Hope this works out really well for you Karalee!
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Thanks guys, very excited to be on board with such a great global agency and back into communications 🙂
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The quotes from Ms Kern and Ms Evans make me think Text 100 needs a little outside help with its own media releases.
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Ah, so that’s where you went!
Good luck Karalee and I hope the role is everything you want it to be.
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