Kastner reveals Moon ad for Fischer space pen
Ad agency Kastner & Partners has created a campaign for the Fischer AG-7 Space Pen to coincide with this week’s 40th anniversary of the first Apollo Moon landing.
The pen, which uses a pressurised cartridge of ink to work in weightless environments, was used in all of the Apollo missions.
Darryn Devlin, Creative Partner at Kastner & Partners, said: “The Fischer Space Pens are just a remarkable engineering feat, yet look so damn cool. To work on such an icon of modernity is a great pleasure.”
Credits:
- Client: Stalex
- Agency: Kastner & Partners
- Creative Team: Darryn Devlin and Dan Foster
- Photographer: Sean Izzard
- Retouching: Cream
The pen was also co-star of the Three Drunk Monekys moon landing ad for BBC Knowledge featured on Mumbrella last week. After a switch broke, the pen was used to help the spacecraft leave the Moon.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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My zero gravity writing implement involves wood and graphite.
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Write on AdGrunt.
According to Jon Steel (‘Truth, Lies and Advertising’ p.105) NASA embarked on an expensive R&D program and some millions of dollars later created the ‘astronaut pen.’
Meanwhile, the Soviet space agency had solved its own pens-not-workin-at-zero-gravity problem. They used pencils.
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When I first saw this it certainly grabbed my attention, but it took a while to get to the pen and I still didn’t get all the features.
Perhaps a bit obscure for the average scribbler? Although I really like the back story to the whole thing. I might have been tempted to go a bit more direct if they could. Even a license deal with NASA?
I will be immediately buying one.
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Nice idea, but if the pen “looks so damn cool” why didn’t you show a bit more of it? And where does this ad appear. Press , mags, outdoor?
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