Katies, Millers and Rivers brands in play as Speciality Fashion pitches $17.7m account

July 6, 2015 1:34

Independent media agency Chaos Media is facing a pitch to retain one of its biggest clients with retailer Speciality Fashion Group reviewing its $17.7m media account, Mumbrella can reveal.

The ASX listed company (ASX: SFH) is largest specialty retailer of women’s fashion in Australia, and has brands such as Katies, Millers, Crossroads and Rivers in its stable.

Speciality Fashion Group and Chaos Media both confirmed the media pitch this morning. At this stage it not known how many other agencies are lining up for the pitch but it is understood the process is being run internally by the company’s procurement.

Chaos Group CEO David Lewis said the review was “a standard review” which was “part of their usual procurement process” but declined to comment any further citing confidentiality agreements with its client.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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