F.Y.I.

Kayo celebrates one year

Foxtel-owned streaming platform Kayo is celebrating one year.

The announcement:

KAYO CELEBRATES ONE YEAR WITH CUSTOMER MILESTONES

This week, Kayo Sports, Australia’s multi-sport streaming service, marked it’s 12 month anniversary by releasing a number of customer highlights and insights since its launch on 26 November 2018.

With 65 million hours of sports content streamed across more than 50 sports in Kayo’s first year, including every round of AFL and NRL, the biggest line-up of cricket including the Cricket World Cup as well as the FIBA World Cup and the Rugby World Cup, the new data highlights Kayo’s appeal to a broad range of Australian sports fans.

During the 12 months, Kayo has streamed 16,200 live events across 57 sports and more than 200 different series highlighted by 281 live events and 700 live hours across one weekend (5-8 April 2019).

The depth and breadth of Kayo’s sports are driving one of the most engaged audiences of any streaming service with customers watching seven sports and streaming nearly six hours each week with 58 per cent of their viewing on the big screen.

Looking at streaming by state, New South Wales was just in front with a combined 19,203,431 hours streamed with NRL and cricket the most popular sports, followed closely by Victoria with [19,039,377] hours where AFL and cricket topped the list, and Queensland with [12,395,050] hours with NRL and cricket the top streamed sports.

Sports fans demand a seamless viewing experience on the device they want, where they want when watching live and HD sport. Kayo delivers this with a sub 10 second latency (time to transfer data from the live action to a user’s device) on web and a 3.46 second average join-time to viewing powered by 435 production releases.

This world-leading streaming experience saw Kayo last week recognised globally with the ‘Best User Experience’ Award at SportsPro’s OTT Awards in Madrid.

Kayo Sports CEO, Julian Ogrin said: “The launch of Kayo 12 months ago was the ‘big bang’ for sports streaming – we have more sport than any other streaming service in the world. Turning one year old is a great moment to step back and look at how Australian’s consume sports streaming.

“It’s not just the depth and breadth of the content, with 65 million hours streamed since launch, but the amount customers are consuming. One Kayo fan has streamed over 483,360 minutes of content while another has watched 4,450 videos.

“And whilst they are watching a stack of top-tier sports content, they are also enjoying the niche sports on offer with nearly 27,000 customers streaming ‘Nathan’s Hotdog Eating Contest’ and a similar number of people watching Chess Boxing.

“This amount of content could not be consumed without a world leading streaming service in quality and performance. Over 99 per cent of customers enjoy live and HD quality streaming, issue free, whether watching on the go with their mobile or the big screen TV.

“In addition, our digital only customer service is driving industry leading results with 92 per cent of customers able to completely self-serve. Of the number that require further help, approximately 40 per cent are being managed through Kayo’s innovative AI automated support channel driving peaks of 95 per cent self-service.

“With over 50 sports, game-changing features, high-level personalisation and an internationally celebrated user experience, Kayo is paving the way for global sports streaming services,” Mr Ogrin said.

Kayo 1-year performance highlights include:

Product highlights:

  • 99% of customers enjoy watching live and HD quality streaming on Kayo issue free, whether watching on the go with their mobile or the big screen TV.
  • 92% of customers can completely self-serve. Of the number that require further help, approximately 40% are being managed through Kayo’s innovative AI automated support channel driving peaks of 95% self-service.
  • A sub 10 second latency (time to transfer data from the live action to a user’s device) on web and a 3.46 second average join-time to viewing demonstrates Kayo’s world leading streaming quality.
  • 29 concurrent streams delivered (7 September 2019).
  • More than 435 product releases since launch.

Consumption Highlights:

  • 65 million hours streamed since launch.
  • New South Wales streamed the most hours of content [19,203,431] followed by Victoria [19,039,377] and Queensland [12,395,050].
  • The biggest Kayo user was from New South Wales and streamed 483,360 minutes of content, followed by a fan in Victoria with 331,620 minutes streamed.
  • 16,200 live events streamed since launch highlighted by 281 live events and 700 live hours streamed across one weekend (5-8 April 2019).
  • 57 different sports and over 200 different series.
  • Delivered over 1000 Kayo ‘Minis’ (a 25-30 minute highlights package following the live event).
  • The most watched AFL games were [1] Richmond v Geelong (Preliminary Final); [2] Richmond v West Coast (Round 22); [3] Brisbane v Geelong (Round 22).
  • The most watched NRL games were [1] Wests Tigers v Sharks (Round 25); [2] Roosters v Storm – (Preliminary Final); [3] Sea Eagles v Storm (Round 24).
  • [1] French Open Final – Barty v Vondrousova (most watched tennis match on Kayo); [2] French Open Semi Final: Barty v Anisimova; [3] AFLW Grand Final – Adelaide v Carlton; [4] WBBL Final – Sixers v Heat were the most watched women’s events.
  • Nearly 27,000 customers watched Nathan’s Hotdog Eating Contest and a similar number [26,778] watched Chess Boxing.
  • ESPN’s 30 for 30, Rodman: For Better or Worse was the most popular documentary.

Source: Kayo media release

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